PRIVACY POLICY
Last Updated: September 24, 2026
Barracuda Baits LLC (“Barracuda Baits,” “we,” “us,” or “our”) respects your privacy and is committed to handling personal information responsibly.
This Privacy Policy explains what information we may collect when you visit barracudabaits.com, place an order, create an account, submit a form or application, participate in one of our programs, or otherwise interact with Barracuda Baits.
If you have questions about this Privacy Policy or our privacy practices, contact us at sales@barracudabaits.com.
INFORMATION WE COLLECT
We may collect personal information that you provide directly to us as well as information collected automatically when you use our website.
Information You Provide
Depending on how you interact with Barracuda Baits, this may include:
• Name
• Email address
• Phone number
• Billing address
• Shipping address
• Account information
• Order and purchase information
• Business or dealer information
• Information submitted through applications, contact forms, surveys, or other website forms
• Communications you send to us
• Product preferences, customization selections, or special-order instructions
Payment Information
When you make a purchase, payment information is processed through our ecommerce platform and third-party payment providers.
Barracuda Baits does not intentionally store complete payment card numbers or security codes on its own systems when those details are processed by a third-party payment provider.
Information Collected Automatically
When you visit our website, certain information may be collected automatically through cookies, analytics tools, server logs, and similar technologies.
This information may include:
• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Referring pages or websites
• Approximate geographic location
• Date and time of visits
• Website interactions
• Shopping-cart and checkout activity
This information helps us operate, secure, analyze, and improve our website.
HOW WE USE INFORMATION
We may use personal information to:
• Process and fulfill orders
• Provide shipping and delivery information
• Manage customer accounts
• Process payments
• Provide customer support
• Respond to questions, requests, and messages
• Manage dealer, wholesale, ambassador, partner, or other program participation
• Process applications and submitted forms
• Provide requested product customization
• Communicate important information about orders or accounts
• Send marketing communications where permitted
• Improve our products, website, and customer experience
• Analyze website usage and performance
• Detect or prevent fraud, abuse, security incidents, or other prohibited activity
• Maintain business, accounting, tax, and transaction records
• Comply with legal and regulatory requirements
• Enforce our policies and protect our legal rights
MARKETING COMMUNICATIONS
We may send promotional emails or other marketing communications when permitted by law.
You may unsubscribe from promotional email messages by using the unsubscribe option contained in the message or by contacting us.
You may still receive non-promotional communications relating to purchases, accounts, customer service requests, dealer activity, or other transactions.
COOKIES AND TRACKING TECHNOLOGIES
Our website may use cookies and similar technologies to support website functionality, remember preferences, understand website usage, improve performance, and support marketing or analytics activities.
Cookies may be used for purposes such as:
• Shopping-cart functionality
• Account login and authentication
• Security and fraud prevention
• Saving preferences
• Website analytics
• Measuring website performance
• Understanding how visitors use our website
• Marketing and advertising where applicable
Most browsers allow you to manage or disable cookies through browser settings.
Disabling certain cookies may affect the functionality of portions of our website.
HOW WE SHARE INFORMATION
We do not sell personal information in the ordinary meaning of selling customer information for money.
We may share personal information with third parties when reasonably necessary to operate our business or provide services to you.
These may include:
• Ecommerce platform providers
• Payment processors
• Shipping and delivery providers
• Website hosting and technology providers
• Email and communications providers
• Analytics providers
• Marketing or advertising service providers
• Customer-service providers
• Professional advisers such as accountants, attorneys, or consultants
• Government authorities when required by law
We may also disclose information when we reasonably believe it is necessary to:
• Comply with a legal obligation
• Respond to lawful requests
• Protect our rights or property
• Protect customers or other individuals
• Investigate fraud, security incidents, or misuse
• Enforce applicable agreements or policies
If Barracuda Baits is involved in a merger, acquisition, sale, restructuring, or similar business transaction, information may be transferred as part of that transaction where permitted by law.
DATA RETENTION
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.
Retention periods may vary depending on the type of information and why it was collected.
We may retain certain information for purposes including:
• Order fulfillment
• Customer service
• Accounting and bookkeeping
• Tax records
• Fraud prevention
• Warranty or dispute handling
• Contract administration
• Compliance with legal obligations
Information may be deleted or anonymized when it is no longer reasonably needed, subject to applicable legal and business requirements.
SECURITY MEASURES
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
Our website uses secure connections where appropriate, and payment transactions are processed through third-party payment services and ecommerce systems designed to protect payment information.
Access to personal information is limited to those who need it for legitimate business purposes, such as processing orders, providing customer service, and administering our website and programs.
No method of transmitting information over the Internet or storing information electronically is completely secure. While we take reasonable steps to protect personal information, we cannot guarantee absolute security.
YOUR PRIVACY RIGHTS
Depending on where you live, applicable privacy laws may provide you with certain rights regarding your personal information.
These rights may include the ability to request:
• Access to personal information we maintain about you
• Correction of inaccurate personal information
• Deletion of certain personal information
• Information about how personal information is used or disclosed
• A copy of certain personal information
• Restriction or limitation of certain processing
• Withdrawal of consent where processing is based on consent
• Opt-out rights where provided by applicable law
The rights available to you depend on the laws that apply in your jurisdiction.
To submit a privacy request, contact us at sales@barracudabaits.com.
Please provide enough information for us to understand and respond to your request.
We may need to verify your identity before completing certain requests.
We may also retain information where required or permitted by law, including for order records, accounting, taxes, fraud prevention, dispute resolution, or other legitimate business purposes.
We will respond to verified privacy requests within the time required by applicable law.
THIRD-PARTY SERVICES AND LINKS
Our website may contain links to websites, applications, or services operated by third parties.
Barracuda Baits does not control the privacy practices of third-party websites or services.
When you leave our website or interact with a third-party service, that provider's own privacy policy and terms may apply.
We encourage you to review the privacy policies of third-party services you use.
CHILDREN'S PRIVACY
Our website and products are not specifically directed to children under the age of 13.
We do not knowingly collect personal information directly from children under 13 without appropriate authorization.
If you believe a child has provided personal information to us inappropriately, please contact us at sales@barracudabaits.com so we can review the matter.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology, or applicable requirements.
When we update this policy, we may revise the “Last Updated” date at the top of the page.
We encourage you to review this Privacy Policy periodically.
CONTACT INFORMATION
If you have questions, concerns, or requests relating to this Privacy Policy or your personal information, contact:
Barracuda Baits LLC
Email:
sales@barracudabaits.com
Phone:
(951) 536-9194
Mailing Address:
502 Grove Vista
San Antonio, TX 78253
United States
When submitting a privacy request, please include enough information for us to understand your request and contact you regarding it.
We may request additional information when reasonably necessary to verify your identity or protect personal information